Mallorca shines not only for its beaches, but also for its people, talent, and adventurous spirit. And when a top athlete joins forces with a local company committed to the island, the result goes beyond visibility: it creates inspiration, culture, andMallorca shines not only for its beaches, but also for its people, talent, and adventurous spirit. And when a top athlete joins forces with a local company committed to the island, the result goes beyond visibility: it creates inspiration, culture, and action. That’s exactly what happens with the solid partnership between Marcus Cooper — the internationally renowned Olympic canoeist from Mallorca — and ROIG Mobility & Experiences, the island’s leading car rental company.

Much more than transportation

A collaboration that brings together shared values and efforts. Marcus Cooper becomes an ambassador for ROIG, sharing routes, experiences, and values that embody the best of Mallorca: passion for nature, respect for the environment, and a commitment to excellence.
With a fleet that combines comfort, reliability, and sustainability, ROIG Mobility & Experiences keeps pace with an elite athlete like Marcus. In addition to using ROIG vehicles for his travels and training, he will also take part in joint initiatives that promote a more active and environmentally friendly way of discovering the island.

Mallorcan talent, island pride

Supporting local talent is part of ROIG’s DNA. Together with Marcus Cooper, they celebrate not only an impressive record of achievements, but also a way of living and representing Mallorca: active, natural, and soulful.
This collaboration blends sport and sustainability, adventure and responsibility. It’s a meeting of values that highlights the bond between people and their surroundings — reinforcing the shared commitment of ROIG and Marcus to an island that inspires movement, discovery, and care for every corner that makes it unique.

Sustainability at the helm

This alliance is rooted in a shared vision of responsible mobility and respect for the environment. ROIG continues to promote a more conscious tourism model, investing in efficient vehicles and experiences that strengthen the connection with nature. Marcus Cooper, a benchmark in outdoor sports, shares this philosophy and becomes an ally in promoting a more active, sustainable, and authentic Mallorca.

Building an authentic story

For both Marcus Cooper and ROIG Mobility & Experiences, what matters is not just what you do, but how you do it — from respect for the natural environment, to responsible car use, to recognizing the local community, to tourism that values authenticity and the details that make a difference.

Mallorca is more than a destination to enjoy — it’s a way of life to be felt, lived, and protected. With this partnership, that message becomes even stronger: vehicles that accompany adventures, kilometers that tell stories, effort that inspires, and an island that beats with a sporty and responsible heart.