History

Our history

ROIG Mobility & Experiences Group has been a leading provider of car and coach rental services on the island of Mallorca since 1953, particularly in the areas of Cala d’Or, Santanyí, Portocolom, and Calas de Mallorca.

It has a fleet of over 1500 rental cars that are renewed annually (ROIG RENT a CAR), more than 70 coaches and nearly 10 taxis for transfer services (ROIG TRANSFER), as well as a luxury chauffeur-driven taxi service (ROIG PREMIUM). The group’s headquarters are located in Cala d’Or but it also provides services at Palma de Mallorca Airport and other points around the island. Our company is renowned for its exclusive, personalised service that over the years has enabled it to grow and secure a consolidated position at the forefront of its sector.

The origins of the group date back to 1953, when Rafael Roig Oliver acquired his first taxi, a Citroën B10, to carry the first tourists that arrived in Mallorca around this period. In the light of the tourism boom of the 1960s, Rafael Roig decided to purchase his first coach, a 20 seater Sava. As the number of tourists travelling to the island grew, so did the fleet of vehicles and the company, which today is run by Rafael Roig’s three sons: Miguel, Juan and Rafael Roig.

The group also includes other business lines made up of several companies: a travel agency in Cala d’Or, Viajes MIJURA, offering all kinds of travel and incentive services; an insurance agency with a top team of advisors; an activity and excursion company—formerly Mallorca Top Excursions and Activities, now known as ROIG Experiences—which has become a sales benchmark in the region; and a Repsol service station in Cala d’Or, which also offers a car wash service. The latest additions to the ROIG Group are PARK&TRAVEL, a long-stay parking facility near Mallorca Airport, and a mechanic workshop in the Palma area.

With extensive experience since 1953, we offer you every transport solution on the island.
Roig Foundation
Rafael Roig Oliver buys a Citroën B10—the first tourist taxi in Cala d’Or. This marks the beginning of the ROIG company.
ROIG Bus is born
The tourism boom begins in Mallorca. ROIG purchases a 20-seat coach, marking the birth of ROIG Bus.
Three Seat 600s are purchased.
ROIG Rent a Car is born.
Car wash
ROIG opens the first service station and car wash in Cala d’Or.
Mijura Travel
ROIG opens a travel agency, Mijura Travel, a pioneer in the Cala d’Or area.
Mallorca Airport
ROIG Rent a Car begins offering services at Palma de Mallorca Airport.
ROIG Premium is born
ROIG acquires the luxury taxi company Transfer Car.
Website launch
A new logo, a new website launch. A new milestone in the history of the ROIG brand.
ROIG Experiences
Expanding the range of opportunities, ROIG acquires the company Mallorca Top Excursions & Activities, an activities and excursions company that has become a sales reference in the area. It currently operates under the name ROIG Experiences.
70 years
Our team, our fleet and our passion have never stopped growing.
1953
1959
1964
1977
1983
1999
2009
2015
2020
2023
OFFICES

Find the office that best suits your trip

Live the best experiences:
Complete your trip by enjoying the most adventurous side of Mallorca.

Services – Stores

Son Oms Industrial Park

Carrer del Canal de Sant Jordi, 7 Polígono Son Oms, Palma, 07199

Rent a car

Porto Colom

C/ Cala Marçal, 18 Porto Colom, 07669

Rent a car

Calas de Mallorca

C/ Passeig de Manacor 133 Calas de Mallorca, 07689

Rent a car

Alcúdia

Avenida de Pere Mas i Reus, 34, local 4 Alcúdia, Illes Balears 07400

Rent a car

Cala Millor

Joan Servera Camps Avenue, 34 Cala Millor 07560

Rent a car

Airport

Carrer del Canal de Sant Jordi, 7, Llevant, 07199 Palma, Illes Balears, Spanien

Transfer

Cala d`Or

Av. dels Benvinguts, 64, 07660 Cala D’or, Illes Balears, Spanien

Rent a car