This year, ROIG reaffirms its commitment to a responsible tourism model with a positive impact on the local community through a new collaboration with Esment, a leading organisation in Mallorca dedicated to social inclusion. The initiative is part of the group’s corporate responsibility strategy and aims to connect tourism activity with projects that improve the quality of life of the island’s most vulnerable people.

Founded in 1962, Esment was created to support people with intellectual disabilities and their families, advocating for their fundamental rights: a dignified life, access to employment, opportunities for social integration, and the ability to decide on the support they need. Over the decades, the organisation has expanded its work to support people with other needs as well, while keeping its core values of respect, care and attention to detail at the heart of everything it does. Its name, deeply rooted in Mallorcan identity, reflects this sensitive and dedicated way of working.

The collaboration between ROIG and Esment is built on a shared vision: contributing to a more inclusive and diverse Mallorca. During the Christmas campaign, ROIG customers will not only enjoy the company’s usual services, but will also indirectly support the organisation’s social work. By choosing ROIG this festive season, you are also supporting an entity that works every day to help build this kind of society. As a small gesture, you will receive upon arrival an artisan chocolate lovingly made at Can Pa, Esment’s bakery workshop — a detail that represents its philosophy and the quality of its work.

From ROIG’s perspective, this initiative represents another step towards consolidating a tourism model aligned with sustainable development and social responsibility in the region. The company will continue to promote actions that strengthen the link between visitors, the local community and organisations that play a key role in Mallorca’s social cohesion.