The 11th Cursa Sa Murada Iberia Express by SER Runner once again turned Parc de la Mar into a major nighttime stage for sport, music, and inclusion. With 1,723 participants and three routes for all levels —charity mile, 5 km, and 10 km— the event reaffirmed its status as a local benchmark. ROIG, a leading car rental company in Mallorca, took part through Park&Travel, reinforcing our commitment to seamless mobility and well-being on the island.
Why ROIG supports this race
At ROIG, we prioritize sponsorships that generate real value for the community. The Cursa Sa Murada aligns with three key pillars of our brand strategy:
- Healthy living: we promote active habits accessible to all ages and fitness levels.
- Inclusion and solidarity: the charity mile highlights the participation of people with different abilities, placing experience and support at the center.
- Frictionless mobility: at ROIG, we make travel easy and comfortable for our customers, consistent with our vision of people-centered mobility solutions. Park&Travel by ROIG was also among the official collaborators of the event.
Highlights from the 2025 edition
- Record participation: 1,723 bibs in a festive atmosphere that lit up the seafront and the Cathedral.
- Three distances: charity mile (1.6 km), 5 km —the most popular distance— and the 10 km main race, with evening starts and a spectacular urban circuit.
- Winners: in the 10K, victories went to Aziz Boutoil and Rosa María Herreros; in the 5K, to Daniel Espada Jiménez and Claudia Fernández Laorden.
Our approach: usefulness before visibility
Beyond displaying a logo, our vision is clear: activate brands where they bring value. With Park&Travel, the value proposition is tangible —park closer, move easier, focus on the experience— a natural fit with sporting events that energize Palma and generate social return. This is how ROIG understands responsible sponsorship: usefulness, accessibility, and impact.
Sport, city, and community: the perfect circle
Events like Sa Murada bring the city to life, attract families and teams, and project an image of Palma as a healthy and welcoming destination. The entertainment program, live music, and runner services consolidated a vibrant day, with a joint organizational effort and a pool of partners in which Park&Travel stood alongside leading brands and institutions.
What’s next on ROIG’s agenda
This support is not an isolated action but part of a roadmap to keep promoting grassroots sport, efficient mobility, and purposeful initiatives in Mallorca. We will continue linking our mobility solutions to experiences that improve quality of life, with a focus on inclusion, sustainability, and closeness.
About ROIG and Park&Travel
ROIG is the parent brand that integrates mobility solutions designed to make life easier for both residents and visitors. Park&Travel is our parking service next to Palma Airport, designed to make every journey start and end better: fast, convenient, and hassle-free. In city events like the Cursa Sa Murada, our goal is clear: to put mobility at the service of people and social impact.