The Balearic company reports a very positive outcome from its participation in the International Tourism Trade Fair in Madrid, highlighting the quality of professional connections and the dynamic atmosphere of the Balearic Islands stand. Following the close of FITUR’s professional days, the ROIG Mobility & Experiences team returns from Madrid with a clear and optimistic outlook: the 2026 tourism season is shaping up to be as solid as the previous year, further consolidating the Balearic Islands as a leading international destination.
A meeting point for innovation and partnerships
For ROIG, this year’s fair proved to be particularly productive. Beyond the numbers, FITUR once again served as the ideal barometer to take the pulse of the industry ahead of the peak season. The company’s agenda was marked by intense activity, combining strategic meetings with clients, agencies, and long-standing industry partners, as well as with new players interested in comprehensive mobility solutions.
ROIG’s presence at the Balearic Islands stand was key to gaining visibility. Activity in the Balearic space was constant:
“It is admirable to see how all the Balearic tourism companies have committed to keeping the stand active from early morning until the end of the day. This reflects the sector’s shared interest in continuing to grow together and in creating new alliances,” company management stated.
More authentic and higher-quality connections
One of the most relevant conclusions of this edition was the change in attendee profile. This year, the spirit of the fair was marked by greater authenticity in contacts, with an exceptionally high-quality flow of visitors.
Meetings were driven by professionals with a genuine interest in generating business and establishing direct synergies, reducing the noise of less sector-focused profiles. As a result, ROIG’s meetings were deeper, more productive, and more results-oriented.
The Balearic Islands: more connected than ever
ROIG’s optimism is also supported by new air connectivity developments that will directly benefit Mallorca and the rest of the islands:
- New Abu Dhabi – Palma (PMI) route: A connection that opens the door to a high-spending market with significant growth potential.
- Expansion of the Montreal (Canada) – PMI route: Increased frequencies with the North American market confirm the growing transatlantic interest in the archipelago.
Positive outlook for 2026
With all these factors in place, ROIG Mobility & Experiences approaches the coming months with confidence that the upcoming season will be at least as positive as the last. The combination of new air routes, a more cohesive professional sector than ever, and growing demand for high-quality mobility services places the company in an excellent position to continue leading ground transportation in the Balearic Islands.