Binissalem is a land of wines and it is therefore natural that it should hold its own grape harvest festival, Es Vermar. The celebrations take place in September, coinciding with the days when the grapes are harvested and then turned into wine. People from all over Mallorca flock to this area to take part in the festivities. The streets are decorated to welcome the passacaglia with the floats, dances and traditional songs associated with wine.
