{"id":22586,"date":"2025-09-30T15:05:46","date_gmt":"2025-09-30T13:05:46","guid":{"rendered":"https:\/\/roig.com\/roig-impulsa-deporte-e-impacto-social-en-palma-presencia-en-la-xi-cursa-sa-murada-by-ser-runner\/"},"modified":"2025-10-01T12:48:26","modified_gmt":"2025-10-01T10:48:26","slug":"roig-promotes-sport-and-social-impact-in-palma-presence-at-the-11th-cursa-sa-murada-by-ser-runner","status":"publish","type":"post","link":"https:\/\/roig.com\/en\/roig-promotes-sport-and-social-impact-in-palma-presence-at-the-11th-cursa-sa-murada-by-ser-runner\/","title":{"rendered":"ROIG promotes sport and social impact in Palma: presence at the 11th Cursa Sa Murada by SER Runner"},"content":{"rendered":"\n

The 11th Cursa Sa Murada Iberia Express by SER Runner once again turned Parc de la Mar into a major nighttime stage for sport, music, and inclusion. With 1,723 participants and three routes for all levels<\/strong> \u2014charity mile, 5 km, and 10 km\u2014 the event reaffirmed its status as a local benchmark. ROIG, a leading car rental company in Mallorca<\/a>, took part through Park&Travel<\/strong>, reinforcing our commitment to seamless mobility and well-being on the island.<\/p>\n\n\n\n

Why ROIG supports this race<\/h2>\n\n\n\n

At ROIG, we prioritize sponsorships that generate real value for the community. The Cursa Sa Murada aligns with three key pillars of our brand strategy:<\/p>\n\n\n\n

    \n
  • Healthy living<\/strong>: we promote active habits accessible to all ages and fitness levels.<\/li>\n\n\n\n
  • Inclusion and solidarity<\/strong>: the charity mile highlights the participation of people with different abilities, placing experience and support at the center.<\/li>\n\n\n\n
  • Frictionless mobility<\/strong>: at ROIG, we make travel easy and comfortable for our customers, consistent with our vision of people-centered mobility solutions. Park&Travel by ROIG was also among the official collaborators of the event.<\/li>\n<\/ul>\n\n\n\n

    Highlights from the 2025 edition<\/h2>\n\n\n\n
      \n
    • Record participation<\/strong>: 1,723 bibs in a festive atmosphere that lit up the seafront and the Cathedral.<\/li>\n\n\n\n
    • Three distances<\/strong>: charity mile (1.6 km), 5 km \u2014the most popular distance\u2014 and the 10 km main race, with evening starts and a spectacular urban circuit.<\/li>\n\n\n\n
    • Winners<\/strong>: in the 10K, victories went to Aziz Boutoil and Rosa Mar\u00eda Herreros; in the 5K, to Daniel Espada Jim\u00e9nez and Claudia Fern\u00e1ndez Laorden.<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Our approach: usefulness before visibility<\/h2>\n\n\n\n

      Beyond displaying a logo, our vision is clear: activate brands where they bring value<\/strong>. With Park&Travel, the value proposition is tangible \u2014park closer, move easier, focus on the experience<\/strong>\u2014 a natural fit with sporting events that energize Palma and generate social return. This is how ROIG understands responsible sponsorship<\/strong>: usefulness, accessibility, and impact.<\/p>\n\n\n\n

      Sport, city, and community: the perfect circle<\/h2>\n\n\n\n

      Events like Sa Murada bring the city to life<\/strong>, attract families and teams, and project an image of Palma as a healthy and welcoming destination. The entertainment program, live music, and runner services consolidated a vibrant day, with a joint organizational effort<\/strong> and a pool of partners<\/strong> in which Park&Travel stood alongside leading brands and institutions.<\/p>\n\n\n\n

      What\u2019s next on ROIG\u2019s agenda<\/h2>\n\n\n\n

      This support is not an isolated action<\/strong> but part of a roadmap to keep promoting grassroots sport, efficient mobility, and purposeful initiatives in Mallorca<\/strong>. We will continue linking our mobility solutions to experiences that improve quality of life, with a focus on inclusion, sustainability, and closeness.<\/strong><\/p>\n\n\n\n

      \n\n\n\n

      About ROIG and Park&Travel<\/h3>\n\n\n\n

      ROIG <\/strong>is the parent brand that integrates mobility solutions designed to make life easier for both residents and visitors. Park&Travel<\/strong> is our parking service next to Palma Airport, designed to make every journey start and end better: fast, convenient, and hassle-free. In city events like the Cursa Sa Murada, our goal is clear: to put mobility at the service of people and social impact.<\/strong><\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      The 11th Cursa Sa Murada Iberia Express by SER Runner once again turned Parc de la Mar into a major nighttime stage for sport, music, and inclusion. With 1,723 participants and three routes for all levels \u2014charity mile, 5 km, and 10 km\u2014 the event reaffirmed its status as a local benchmark. ROIG, a leading […]<\/p>\n","protected":false},"author":3,"featured_media":22564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,162,402,402],"tags":[],"class_list":{"0":"post-22586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-news","9":"category-roig-corporate-en"},"_links":{"self":[{"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/posts\/22586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/comments?post=22586"}],"version-history":[{"count":1,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/posts\/22586\/revisions"}],"predecessor-version":[{"id":22588,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/posts\/22586\/revisions\/22588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/media\/22564"}],"wp:attachment":[{"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/media?parent=22586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/categories?post=22586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roig.com\/en\/wp-json\/wp\/v2\/tags?post=22586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}